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 Home > Research > Why Incorporate? > The Notice Requirements ....

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The Notice Requirements of Business
Entities Operating as D/B/A's

Many business entities, whether they be corporations, partnerships, limited liability companies (LLC), or sole proprietorships, often do business under another name. For example,"X d/bYa Y," where "X" is the business entity, and "Y" is the name the public is familiar with. In such situations, because the public is not aware of "X", one may be misled about whom they are dealing with. For instance, one may extend credit to "Y," assuming the owner will be personally liable for the debt, only to discover that the true owner, "X", is a corporation or LLC against whom personal liability does not lie. This can create problems for the unwary.

This is so, because of the general legal rules applying to business entities employing the d/b/a designation. The designation is "merely descriptive of the person or corporation who does business under some other name." Pinkerton's, Inc. v. Superior Court, 49 Cal. App.4th 13421 57 Cal. Rptr.2d 356, 360 (1996)(quoting Providence Washington Ins. CO. v. Valley Forge Ina. Co., 42 Cal. App.4th 1194, 1200, 50 Cal. Rptr.2d 192, 194 (1996)). The "[u]se of a fictitious business name does not create a separate legal entity." Pinkerton's, supra, 57 Cal. Rptr.2d at 360. This is the general rule throughout the country. See, e.g., Wood Manufacturing Co. v. Schultz, 613 F. Supp. 878 (W.D. Ark. 1985); American Express Travel Related Services Co. v. Berlye, 202 Ga. App. 358, 414 S.E.2d 499 (1992); Krawfish Kitchen Restaurant,:Inc. v. Ardoin, 396 So. 2d 990 (La. App. 1981); Jaffe v. Nocera, 493 A.2d 1003 (D.C. App. 1985); Arizona v. Ivanhoe, 165 Ariz. 272, 798 P.2d 410 (1990); Patterson v. V&M Auto Body, 63 Ohio St.3d 573, 589 N.E.2d 1306 (1992); Rink v. NPN Inc., 419 N.W.2d 194 (N.D. 1988); Thomas v. Colyin, 592 P.2d 982 (Okla. App. 1979); Vernon v. Schuster, 179 Ill.2d 338, 688 N.E.2d 1172 (1997). Thus, when one deals with the publicly known d/b/a, they are really dealing with the business entity behind it.

The question, then, is whether the d/b/a has a duty to inform those dealing with it of the true nature of their business structure. At common law, the answer was "no." In the absence of a statute, courts will not require d/b/a's to put people on notice as to their true "identity." See Roeckl v. F.D.I.C., 885 P.2d 1067 (Alas. 1994); Telex Corp. v. Hamilton, 576 P.2d 767 (Okla. 1978).

To remedy this situation, many state legislatures created "fictitious name statutes," under which entities doing business under other names are required to file with the state or county, informing them of this fact. Typical of the statutes is Nevada Revised Statutes (NRS) chapter 602. NRS 602.010(1) reads:

Every person doing business in this state under an assumed or fictitious name which does not show the real name of each person who owns an interest in the business, must file with the county clerk of each county in which the business is being conducted, a certificate containing the information required by NRS 602.020.

Under this statute, "doing business'' does hot include isolated business transactions. See E1 Ranco, Inc. v. First Nat'l Bank of Nevada, 406 F.2d 1205 (9th Cir. 1968). Under NRS 602.020(1), "[t]he certificate must state the assumed or fictitious name under which the business is being conducted or is intended to be conducted," and the nature of the entity which controls the fictitious business name. This "certificate must be filed no later than 1 month after the commencement of business under an assumed or fictitious name." NRS 602.030.

To avoid confusion:

No person may adopt any fictitious name which includes 'Corporation,' 'Corp.,' 'Incorporated,' or 'Inc.' in its title, unless that person is a corporation organized or qualified to do business pursuant to the laws of this state.

NRS 602.017(1).

NRS 602.050 is the key to chapter 602, NRS:

Every county clerk shall keep, in alphabetical order, in a book or other suitable index provided for that purpose:

1. A register of all the names of the corporations, businesses, or fanciful or fictitious designations, as shown in the certificates.

2. Unless it is a corporation, the name of each person shown to be interested in or a partner in such a business.

If one fails to file a certificate as required by chapter 602, NRS, they are barred from commencing or maintaining any lawsuit connected to the business, NRS 602.070, and they are guilty of a misdemeanor. NRS 602.090.

This statutory scheme imposes a duty which the common law did not. As the Nevada Supreme Court has stated:

Fictitious name statutes are generally enacted to prevent fraud and to give the public information about those entities with which they conduct business.

Brad Assocs, v. Nevada Federal Fin. Corp., 109 Nev. 145, 148, 848 P.2d 1064 (1993). However, this "notice" requirement only provides information to those who bother to inspect the records of the county clerk. There is still no duty imposed upon d/b/a's to personally inform those with whom it conducts business of the true nature of the business entity behind it.

Many states have similar statutory schemes. See, e.g., Cal. Bus. and Prof. Code §§ 17900-930, which is entitled "Fictitious Business Names." In these states, the purpose behind the statutory scheme is identical to that articulated by the Nevada Supreme Court in Nevada Federal, supra. See, e.g., Clifford Ragsdale, Inc. v. Morganti, Inc., 356 So, 2d 1~21 (Fla. App, 1978); People v. Wallace, 77 Ill. App.3d 979, 397 N.E.2d 20 (1979); Photo & Sound Co. v. Corvallis, 291 Or. 105, 628 P.2d 733 (1981); Hahten v. Jaqobs, 684 S.W.2d 433 (Mo. App. 1984); Laliberte v. Wilkins, 30 Wash. App. 782, 638 P.2d 596 (1981); Stalnaker v. Stalnaker, 180 W. Va. 679, 379 S.E.2d 401 (1989); Crnll v. Maple Park Body Shop, 36 Ohio App.3d 153, 521N.E.2d 1099 (1987); Lighthouse Church of Cloverleaf v. Texas Bank, 889 S.W.2d 595 (Tex. App. 1994).

As can be seen, in those states with "fictitious name statutes," the only "notice" requirement is to file with the state or county. One need not personally inform those with whom they do business of the true nature of their business entity, if one uses a d/b/a. And, in those States without statutory schemes, the common law also does not impose such a duty of personal notice.

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Why Incorporate?


The Risk of Personal Liability by not Incorporating -Read real cases when partners lose time and money by not operating through an entity.

Who Needs Asset Protection? -Read a checklist of criteria and find out why you may need more than just insurance to protect your financial net worth.

The State Rules on Exempt Assets - Discover what assets are already protected by the state.

The Limited Protection for Personal Assets Provided by Liability Insurance Policies - If you think your insurance will always protect your assets you must read this!

The Dangers of Being a Sole Proprietor! Discover how you can lose everything you worked to accumulate!

Will Insurance Protect Your Assets? - Learn critical loopholes and when insurance will not cover you!

The Notice Requirements of Business Entities Operating as D/B/A's - What are the requirements for putting the public on notice about your DBA?

State Personal Property Exemption Laws for Stoc - If you get sued, is your stock porfolio protected by state law?


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