Amazon’s Reverification Under the INFORM Consumer Act

As we gear up for the INFORM Consumer Act’s enforcement on June 27, 2023, the impact it will have on Amazon’s reverification process is indisputable. This consumer protection law aims to bolster online transparency, ensure fairness, and hold platforms accountable for their activities.

The INFORM Consumer Act serves as a robust response to several burgeoning online issues: deceptive practices, counterfeit products, and unauthorized sellers. These problems are at the core of Amazon’s re-verification process, which seeks to eradicate these practices and create a safer shopping environment.

By dovetailing with the stipulations of the INFORM Consumer Act, Amazon hopes to bolster consumer confidence and provide a secure online shopping experience.

Amazon’s reverification process is a critical security feature that confirms the authenticity of its sellers and their offerings. It requires sellers to present relevant documentation that verifies their identity and substantiates the legitimacy of their operations.

The primary areas for verification include:

  • Business Information
  • Personal Identification
  • Government-issued photo ID
  • Bank account or credit card statement (needs to match the legal name exactly).
  • Applicable business license

This process is a shield for both buyers and sellers against fraudulent activities, reinforcing Amazon as a trustworthy and reliable online marketplace. Amazon’s re-verification process has been frustrating to many sellers who have gone through the re-verification process, only needing to start over. Here is Amazon’s explanation as to why this is happening:

“We acknowledge there have been hiccups in the Amazon reverification process and the subsequent messages relayed, which are part of the problem. We understand the inconvenience this may have caused and extend our apologies,”

Amazon stated in response to recent issues. “If you have already confirmed your re-verification was successful, rest assured, you’re in the clear. We have alerted our seller verification team about the issue, and they are working on a solution. Please stay tuned for updates and relevant information regarding this matter.”

But what happens if you don’t comply with Amazon’s request for information?

Amazon has clarified: “Should we reach out to you with a verification request, we will provide specific instructions and a timeline for response. Failure to respond within the given timeline could, due to legal requirements, lead us to withhold your payments or deactivate your selling account until we receive the necessary information for successful verification.”

If you need assistance with the verification process, don’t hesitate to contact us at NCP via We’re ready to provide you with our solutions to guide you through getting your account re-verified.

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