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Sole Proprietors Are Rolling the Dice

Sole proprietors are taking a significant risk in today’s business climate, much more than they are have been told. It is time they know the facts and what they are up against to put the odds back in their favor.

In today’s ultra-competitive and dangerously litigious business climate, you can’t afford to throw the dice with your most valuable asset. Your exposure is far greater than you may think, both personally and professionally. As a sole proprietor, regardless of your business’s size, you have unlimited liability if your company is sued. You could lose all of your assets.

Most accountants and CPAs often advise their clients that they don’t have to incorporate until they reach a certain profit level – say, $30K-$50K. Why? Most CPAs realize 50% of businesses don’t make it past year one, and the others lose money that will show up on schedule C. They understand their clients don’t want to file and pay for a separate tax return. Could a lawsuit be devastating? Of course, it is likely the first year, perhaps not, but continuing this path can lead to financial paralysis.

sole proprietorships are rolling the dice
Sole Proprietors are Rolling the Dice with
Their Financial Future…

Here are just a few things you would struggle with or be completely unable to do if your business is sued:

•  You may not be
able to get a loan for a new home, refinance or take a second mortgage on your
current home. (We’ll explain why in a moment.) At best, you’d have to pay a
much higher interest rate because you’re now considered a higher risk to the
lending institution – through no fault of your own.

•  You may not
be able to finance a new car.

•  You may not
be able to lease office space.

Why do lawsuits cause such a problem with loans? If you haven’t recently
applied for a home loan, a second, or financing for a car, you may not be aware
of how times have changed. Five years ago, financial forms asked, “Do you
have any judgments against you?” That meant, “Have you been sued,
lost the suit, and had a judgment levied against you?”

However, financial institutions have gotten smarter. They’ve tightened up the
system that they use to rate levels of risk for loan applicants. Today’s loan
applications ask a very different question: “Are you currently
in a lawsuit?” 
That means that if anyone tries
to sue you for any reason, frivolous or not, at the
very least, you’ll be rated as a much higher risk. (Remember, that’s before the
suit is even decided.) And that translates to a lot of
money out of your pocket! Result: You may be financially paralyzed!

Are you willing to forego that dream home, that new car, because someone
tripped on a pavement crack in your business’s parking lot? And just imagine
what being unable to lease office space could do to your business.

Creating a legal
entity separates the business from you so that any legal action can
only affect that entity – and not you personally!

This is by far the biggest reason to incorporate or form an LLC. It makes no sense to have a sole proprietorship unless you have no assets or future assets coming, in which case you shouldn’t – and wouldn’t – be in business at all.

Sole Proprietors Are Risking Their Credit And Capability For Future

You may already be thinking, “I don’t plan to have a sole proprietorship. I’m convinced that I need to form an entity.” But when will you take action? If you wait 30 days or longer, do you realize the negative impact on your business? Although a lawsuit can pop up in that short period, a MUCH more significant (and disturbingly common) mistake lurks at this vital business start-up phase.

Using your personal credit cards to finance the start-up of your business is the most widespread mistake made. Added to the folly of operating as a sole proprietorship with a “Let’s see how we do first before we incorporate” mentality, it’s a recipe for disaster. Here’s why:

Financing your business with your personal credit (credit cards, home equity line of credit, etc.) negatively affects your “revolving debt ratio.” That ratio is a significant factor in your new corporation or LLC’s ability to obtain a business credit card at the start… and later, a business line of credit.

Why is this so important? The #1 reason business owners fail, especially during the first six months, is lack of cash flow. That’s when the folly of overestimating revenue and underestimating expenses rears its ugly head. And for most small business owners, that behavior is as predictable as the sun.

NCP is one of the few, if not the only company, that literally “Cracked the Bank’s Code” on business lines of credit for you. We spent more than four months going back and forth with a major bank to figure out exactly how they decide who does not get those valuable lines of credit, who does, and how much they get.

Factors such as the
“liquid credit score,” the risk category of your business, gross
revenues, personal credit score, derogatories, and your revolving debt are
all considered.

Here’s the bottom line: If you’re starting your business by nearly or entirely maxing out your credit cards, the bank will ignore you. Even with a 700 personal credit score, if your revolving debt is close to 90% maxed out, that sends the bank an obvious message that you cannot manage your personal debt. Why give you money to start a business? You’re on your own financially.

Don’t be misled by TV or Internet ads about “corporate credit” either. Usually, they refer to “trade lines of credit,” which doesn’t give you actual cash for you to use as you choose in your business. Now, if you’re building homes or have more than 30 employees, developing trade credit can be important — but it’s still not cash. You can’t use trade credit to make payroll spend on pay-per-click advertising or any of the many other strategies you need to start doing quickly to gain that all-important competitive edge.

business credit card

Want a simple solution?

•  STOP using

•  Incorporate or form an LLC

•  Open a BUSINESS CREDIT CARD and use that ONLY for your business expenses.

Yes, it is personally
guaranteed, but it will NOT negatively impact your personal revolving debt

That’s critical advice as
your business gets started. Remember, when your corporation or LLC applies for
a business line of credit, half of the bank’s formula in determining
eligibility is your personal credit score — and, most importantly, the
revolving debt ratio.

Sole Proprietorships Are 300% More Likely To Be
Audited By The IRS. Even By Las Vegas Standards,
Those Are Incredible Odds!

Sole Proprietorships are 300% more likely to be audited

Fact: The IRS is currently targeting sole proprietorships. Why? In a self-audit last year, the IRS discovered a $300-billion tax gap — meaning that more than $300-billion of taxes go unpaid annually. They concluded that the biggest offenders were not large corporations but rather small business owners who owed somewhere around 70% of that $300-billion. Of that group, 1/3 were sole proprietorships. You can bet the IRS isn’t going to ignore that low-hanging fruit! You are 300% more likely to be audited if you file a Schedule C.

Is Your Business a Hobby
or a Business?

Most people enjoy a hobby — golf, tennis, cooking — and while they’ll spend money on those activities, they’re not a business. Yet when most people join a business opportunity or start a business, though they don’t consider it a hobby, that’s often actually what they create because they don’t know the rules of the game.

Is your business a hobby or a real business?

But they have a
problem: The IRS is getting much tougher on this subject. The
#1 reason the IRS goes after business owners is the failure to use proper
analytical records. You’d be well advised to use software like QuickBooks® to
determine how your business is operating — to update your gross
revenue, cost of goods sold, and income.

The biggest mistake
we see new business owners make is using their online bank balance as their
only business financial barometer. First, that’s the wrong way to make
financial decisions. Second, it sends the IRS an obvious message: you are NOT
serious about your business. This single mistake may cause the IRS to consider
your business a hobby. If they do, you cannot write off your hobby’s losses
against your earned income — and that kills one of the biggest reasons to
start a business in the first place.

67% Of All U.S. Businesses Operate
Sole Proprietorships.

If Your Clients Are Business Owners,
How Do You Protect Yourself?

If everything we’ve
told you is right (and it is), how do you keep your own business safe? To
understand the mindset, consider these three simple yet costly myths:

•  Myth
#1: Sole proprietorships are simple — the most comfortable business structure to
As you know by now, the worst choice is to operate as a sole
proprietorship. Unfortunately, simplicity and asset protection are “inversely
meaning the more protection you have, the more complex
your situation may become. I know that does not resonate with many of you. But
your goal is to accumulate profit and assets, and the more assets you
collect, the more you must protect them.

The good news is that
you need not go it alone. The key is to strategize with a knowledgeable,
experienced advisor to develop your optimal protection plan. After all,
you need to stay focused on adding value and profit to your new venture, not to
become an expert on business start-up methods. You should only have to do that
once — but do it right.

•  Myth
#2: Most start-up business owners cover only one component of the big
picture by getting tax advice from their professionals. 
But there’s
more. Could you benefit by having a separate legal entity to help save on
taxes? Which entity is best for your venture? As you know now, there are many
elements to consider.

•  Myth
#3: I’m a good person, and I have insurance. Why would
anyone sue me? That’s
admirable, but that’s not how the
game is played. Desperate people don’t care if you’re a “good
person.” If you have money — or the perception of money
— you’re a potential target!

Don’t bury your head
in the sand. Now that you’re aware of the pitfalls, take action yourself — and
arm your clients as well — with the tools and information to be successful.
After all, it’s in YOUR best interest to make sure your clients prosper! How do
you make that happen? Call NCP and ask for more information on how we can help
your clients and your business!

We touched briefly on
the question of insurance just now. Let’s go a little deeper.

Insurance Is Not A Fool-Proof Safety

Even though many
professionals tell you that you’re protected by insurance, you can still spend
a lot of money defending a lawsuit without ever having a claim against your
insurance policy.

But what if a claim
is made? Insurance may provide some level of protection – but the worst case is that
protection may be only as good as the legal representation you can afford. (I
can’t tell you how many clients had found that their insurance companies
weren’t nearly as friendly when they filed a claim as they were when they first
signed up!).

True, you can get
Errors and Omissions insurance (or “E&O”), business liability, and
even officers’ and directors’ insurance — and again, a good policy should
provide some protection. But NONE of those will help you protect the corporate
veil (a hugely important benefit that we’ll talk about more later.)

There is NO insurance policy in existence that can do that.

If you have a smaller insurance claim of, say, $10,000, your insurance company will usually pay it. However, if you claim $900,000, put the coffee on because you can expect a visit from your insurance company’s attorneys. Why? To find a loophole in your policy so they don’t have to cover you. And of course, even if they do cover you, your rates will skyrocket – if your policy isn’t canceled!

Don’t Expect Sympathy from the
Courts, Either

Are you a landlord now, or do you have plans to own real estate in the future? If you’re ever sued, remember that juries are made up mostly of tenants… jealous tenants who don’t own a house – and yet you have several. This is their chance to get even with every landlord whoever hit them with a late-rent charge or made them get rid of that pet. It’s pay-back time! Is it fair? No – but it’s human nature.

And consider this:
Most judges earn less than you do. How sympathetic could they possibly be? You
might as well just hand over your checkbook and the title to one of your houses
– unless you know NCP’s asset protection strategies.

The bottom line? Win
or lose, even with insurance, you could become financially paralyzed by being a
sole proprietor.

Does it make sense to leave yourself exposed? Of course not, especially when the solution is not complicated, sophisticated, or reserved for the AT&T’s of the world. The answer is to incorporate it! Creating a legal entity separates you from your business so that any legal action will not affect you personally.

Here’s an added benefit of incorporation: As any good marketer will tell you, perception is everything in the marketplace. That “LLC” or “Inc.” after your name helps people perceive you as more significant than you maybe. Plus, it adds to your credibility – as well it should. It shows that you’re aware of the pitfalls lurking out there, you’ve done your homework, and you’ve taken the appropriate steps to protect yourself and your company. You’ll be around next year and the year after that. And that message to the marketplace translates to a straightforward effect on your bottom line.

Be Sure To Play By the Rules

It’s essential to do things properly when you incorporate them. Remember, when your company incorporates, you create a separate legal entity from you. Your corporation must be treated as such. If the corporation is sued and there aren’t enough assets or insurance, the plaintiff may decide to go through the corporation and after you personally. This is called “piercing the corporate veil,” and the consequences to you can be devastating. (More on that later.) You are essentially a sole proprietorship again, financially paralyzed, with a lawsuit against you personally!

How do you keep this from happening? Your new corporate entity MUST:

•  Follow corporate formalities, keeping recorded minutes and resolutions;

•  Have
proper capitalization, 
which is the amount of money you put into the
corporation to get it started;

NOT co-mingle funds 
with your personal account. Under no circumstances
can you use corporate funds to pay for your personal expenses.

We’ll take a closer
look at how these three requirements can be breached or compromised.

•  Lack of corporate formalities. Here’s an example: When an officer of the corporation goes on a business trip, the corporation must have a meeting to authorize that trip. This is hard for some to understand, especially if you’re a one-person corporation, and you wear all the hats. You must still show that the trip was approved in your corporate meeting minutes because the corporation is NOT YOU. It must be treated as a separate legal entity.

Some people will tell
you that an LLC doesn’t have to perform the same formalities as an S- or
C-Corporation. (Actually, the main reason that CPAs sometimes recommend an LLC
is because of lack of formalities.) While this is somewhat true, it is

We’ve discovered
recent court cases involving piercing the LLC veil, where the judge looked at
corporate cases for guidance, particularly concerning formalities.
Accordingly, the use of the term “piercing the corporate veil” has
evolved to “piercing the entity veil” or “piercing the LLC

NCP maintains
corporate formalities for LLCs, as well as for corporations. Our LLC record
books have more than 50 pages of resolutions to protect our LLC clients. (We’re
one of the few companies in the U.S. to do so for our LLC clients.)

•  Lack
of proper capitalization: 
When you form a corporation, it has to be
capitalized. That usually means money is put into a corporate checking account. The corporation’s stock is issued to whoever capitalized it (usually an
individual, but it could be another entity). There are specific guidelines in
each state that ask, “Did you capitalize the corporation with enough
money/assets, or was it too thinly capitalized?”

But what exactly is
“too thinly capitalized?”

Lately, an
the unfortunate trend has been appearing in the courts. They’ve adopted a sort of
“20/20 hindsight” in some situations, and companies in high-liability
sectors like manufacturing are especially at risk.

For example, let’s say you’re a widget maker with five employees. You’re capitalized at $50,000 and have a $1-million insurance policy – which is appropriate because widgets are cheap, and you don’t sell many. Then one day, Joe Employee cuts off a hand with the box cutter and saddles you with a $3-million lawsuit. The court says, “Mr. Business Owner, when you formed this company, you should have known that Joe would slice off a hand someday, and you should have known that your insurance would cover only $1-million of the $3-million he’d want. Since you only have $50,000 in capitalization, we’re going to consider your company too thinly capitalized. Therefore, we’re going allow for piercing your corporate veil to recover the rest.”

Crazy? Of course. But

You can capitalize on a
corporation or LLC with cash, assets, and, in most states, services. However,
services can create a tax problem. For example, say your partner owns 50% of
the corporation and capitalizes it with $25,000. You own the other half, and
you capitalize it with services (called “sweat equity”). The IRS says
you received an asset without paying anything for it; therefore, they treat that
$25,000-worth of services as personal income to you. That means you have to
claim $25,000 in personal income. But you never earned money. You did
get stock in a company, and now you have to pay taxes on it!

One solution might be
for your partner to loan $24,000 and then have both partners capitalize the
entity with $1,000 each.

Just remember, the
a corporation has to pay back the $24,000 as a loan, whereas in the first case, it
was a capital investment, which does not have to be paid back. This is a
the potential problem with partners when it is not clear whether the money is
capitalization or a loan.

•  Co-mingling
of funds. 
As a sole proprietor, you no doubt have a company bank
account. You can use that money for your business or personal expenses. At the
end of the year, your CPA will help you determine which part of that money was
deductible for business expenses and which portion was for personal expenses.
Often, your CPA will find that you spent a lot of money on personal items that
are not deductible business expenses. Still, the only consequence to you is
that your net profit is higher than you thought, so you owe more in taxes than
you expected.

It’s very different
in a corporation. There must be a separate checking account used for business
purposes only. Using that money for personal reasons is called
“co-mingling of funds,” and the consequences are dire. A judge may
set aside the corporate veil because you ignored the fact that the
corporation is a separate legal entity from yourself – leaving you

Summary: Incorporating your company helps separate your personal
identity from that of your business. Sole proprietors and partners are subject
to unlimited personal liability for business debt or lawsuits against their
company. Creditors of the sole proprietorship or partnership can bring suit
against the business owners and seize the owners’ homes, cars, savings,
or other personal assets. Once incorporated, the corporation’s shareholders
have only the money they put into the company to lose, and usually no more.

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